Imagine a bank, a seasoned financial institution and respected pillar of the community for over 92 years. Now, imagine that bank was also a place with the comfort and friendliness of home - except it's not just your imagination, it's real. It's HomeStreet Bank. Once just another quiet community bank, today HomeStreet and Wexley School for Girls are showcasing an all-new brand campaign launched during the Super Bowl. The campaign defies category convention and breaks down bad bank stereotypes by illustrating an idea inspired by research done with HomeStreet's existing customers, that "there's no place like HomeStreet." HomeStreet Bank continues to be an approachable and trustworthy full service community bank, but with a modern look and feel. It's a far cry from ho-hum banking.
To kick off the transformation, Wexley started with HomeStreet Bank's first ever TV campaign featuring two :30 second spots that aired during the Super Bowl in the Seattle and Portland markets. The spots feature a HomeStreet banker as more than just another anonymous suit; he's also a friend. Whether it's having your back in a bar fight or taking on a crew in a dance battle, there's an unexpected partnership between banker and client.